Who is Stacker?
We are a team of storytellers on a mission to produce and distribute engaging data journalism to the world’s news organizations. Founded in 2017, Stacker’s newsroom combines data analysis with rich editorial context, drawing on authoritative sources and subject matter experts to deliver uniquely engaging storytelling. Our stories are read by millions of readers each month on Stacker.com and across our publishing partner sites, including MSN, Tribune Publishing, Hearst Newspapers, Lee Enterprises, and other members of the Local Media Consortium.
What is Stacker’s storytelling process?
Stacker focuses on identifying impactful stories that can be delivered in an objective, visually rich, and digestible manner.
Our research process sources and analyzes comprehensive data to support the central thesis of each story. Whether it’s a series on the best movies from film history (drawing on analysis of IMDb and Metacritic scores) or the countries sending the most immigrants to the U.S. (building on 20 years of State Department data), we use a mix of public and private data to drive our storytelling. If we assert something is the “best” or “biggest,” we ensure the data backs it up, and when that data doesn’t exist, instead focus on editorial research to explore the concepts within a story, avoiding unfounded, clickbait-oriented framing.
Our editorial and photos teams then layer in rich contextual information to convey a deeper understanding of the data, aligning subject matter experts across the writing, photos, graphics, and editing stages to produce explanatory stories. Each story receives three rounds of edits—first a review of the research methodology, second for copy edits and a fact check, and lastly for style and overall clarity.
Underscoring all of this is deep collaboration with our news partners, who help shape our approach to deliver stories that will resonate with their audiences.
What are some of the reasons publishers work with Stacker?
Some publishers engage off-platform audiences to drive social visits via Stacker content, while others commonly use Stacker to drive additional onsite engagement by complementing original reporting with data-rich features.
What verticals does Stacker cover?
We produce research-driven content across several verticals including money, news, science & health, lifestyle, travel, and sports. Additionally, select stories are localized and produced across hundreds of states and metros.
What data sources does Stacker use to create stories?
Our team analyzes thousands of public and private datasets to find authoritative sources that drive newsworthy stories. Prior to use, each dataset is vetted to ensure stories rely on the most recent statistics available. In addition to expert research, all data sources fall into three buckets:
Government Data - Public datasets compiled by federal agencies, often available on a state or county level
Examples: Bureau of Labor Statistics, CDC, Census Bureau
NGOs - Stacker leverages a wide variety of non-government organizations that provide timely data around community health, environment, and the economy
Examples: World Health Organization, U.S. COVID Community Vulnerability Index, Climate Central
Licensed Data - Proprietary datasets provided directly to Stacker, allowing us to conduct original analysis
Examples: Zillow, Niche, Windfall Data
Why does Stacker provide content for free to local news partners?
Syndication partnerships with select news organizations have been invaluable in reaching new audiences and boosting Stacker’s brand awareness amongst readers. Stacker also partners with select companies to combine their industry expertise and unique storytelling process to create newsworthy, research-driven journalism via Stacker Studio. Stacker Studio story themes are commissioned by third parties but produced by Stacker using its strong editorial standards to ensure they remain objective and non-promotional. We believe our newswire model and partnerships with local news outlets provide a unique form of distribution to reach millions of readers across the country.
What is Stacker Studio?
Stacker Studio is the creative content arm of Stacker that helps brands tell interesting, data-driven stories. To help expand coverage across a broad range of topics, we work with select companies to combine their industry expertise and our unique storytelling process to create newsworthy, research-driven content. These stories are commissioned by third parties, but produced by Stacker to ensure they remain objective and non-promotional. For example, we might partner with a legal software company to produce a story around small business statistics in every state. Or, we might work with a real estate data firm to produce proprietary reporting on the housing market. Every story distributed by Stacker is produced by our team and meets the same editorial standards and processes.
Are all Stacker stories fair to republish on my site?
Yes! All Stacker content, including copy and image assets, are fair to republish on your local news domain. While you may promote Stacker stories on your social and email marketing channels, you may not syndicate to other providers or platforms (e.g., Google News, Apple News, etc).
Where does Stacker source images, and am I allowed to republish these images on my site?
All image assets and graphics provided in Stacker stories are licensed for redistribution and may be republished on your site. We license photos from Getty and Shutterstock, and occasionally source images that are under Fair Use/Creative Commons licenses.
What stories does Stacker have specific to my market?
Based on data availability and coverage, select stories are replicated across all 50 states, and/or 100+ metropolitan statistical areas (MSAs). You can access this content either by searching for your desired locale in our historical content library, or subscribing to our local RSS feeds. If you’re looking for a specific location that is not included in the resources above, feel free to reach out to us at [email protected] Unique locations will be made available on a case-by-case basis.
How can I access Stacker content?
The easiest and most timely way to access Stacker content is through our RSS feeds. We offer engineering support to walk through any questions related to implementation. Using the automated feeds, you can ingest stories based on specific verticals, locations, and more.
We also provide access to historical stories through the Story Hub. Once you have signed up at Stacker.media, you can use your login credentials to access the library and search by top performers, headline, topic, location, or keyword. These are our historical stories, and will have a minimum 48 hour delay based on stories available across our RSS feeds.
Lastly, you can subscribe to our story alerts. Stacker Story Alerts are a weekly deep dive into a data-driven piece, elevated with supporting visualizations—delivered right to your inbox. Each week we'll send you full research features, along with localized data, charts, and visualizations to sharpen your own coverage.
How do I reach out if I have a question about a story?
You can email us at [email protected] anytime about story inquiries! Our partner management team will be happy to answer any questions or address feedback.
What are Stacker’s guidelines for republishing a story?
While all of our content is free to republish, we do have some guidelines publishers are required to follow. All in-text hyperlinks to sources, as well as original bylines, must be retained. Additionally, when republishing a story, Stacker requires a link back to the original version of the article. Permitted changes include:
1. Format content for navigational or promotional purposes
2. Edit titles and summaries of content for length and clarity
3. Translate the content into other languages
4. Correct grammatical errors
If you have additional questions about what is permissible, feel free to reach out to us!
How do publishers use Stacker content
Most publishers utilize our automated RSS feeds to ingest and publish Stacker content. Integration is simple: we set up a custom XML link and provide detailed instructions on how to navigate the feeds. This avenue allows publishers to segment the feeds and call specific verticals, locations, and more.
For organizations that are unable to integrate feeds, we also deliver content assets (HTML, Plain Text,) via email. In this case, content delivery and promotion is manual. Email delivery is best suited for sites that are eager to use Stacker content but require time to schedule technical upgrades.